Playlist pitching can seem like the holy grail of music marketing to some artists, but in our experience it should only be one aspect of your music marketing strategy. The rest of the article will help cover a range of areas designed to get your promotion game up to scratch, boosting your engagement and growing your fanbase. Remember engagement is just as important as plays, so your goal should be to increase engagement across the platform.

Don’t just share your tracks and hope for plays, ask them to follow, share and like. Promote on social media – Send out the same message on your social platforms. You’d be surprised at how many fans actually don’t use the follow feature. There’s quite a few things that you can be doing, and following along with the advice in this article will help, but there are a few specific follower related tips:Įmbed the button on your website – Putting the follow button on your website is a great way to convert people to followers – follow the tips on this post.Įmail newsletter – Send a message out to your email list asking them to follow you. So you know that followers are essential to your Spotify performance, but how do you get more followers? Remember, Spotify is just one part of the pie. New release emails – On Fridays, Spotify also sends out a new release email to users, which highlights up to 10 new releases from artists they follow.Īs you can see, building followers is key to real Spotify promotion, not to mention the impact on your relevance and credibility elsewhere. If you’ve managed to get followed by your fans, you’ll likely show up in their release radar playlists.ĭiscover Weekly – this is a section that appears in the discover section of the Spotify app, as well as in the home tab every Monday. Release Radar – The release radar is a personalized weekly playlist that pulls together new tracks based on followed artists and listening history. There’s a few main reasons why followers are important, and these come down to how your music gets pushed throughout the Spotify universe.

“On Spotify, the key to getting your new release in front of fans is “Follow.” Think of your followers as subscribers to your mailing list on Spotify.” When it comes to organic Spotify promotion, probably the main determining factor in how well your tracks perform comes down to your followers.

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